Safer Sleep Week is The Lullaby Trust’s national awareness campaign targeting anyone looking after a young baby. It aims to raise awareness of sudden infant death syndrome and the safer sleep advice that reduces the risk of it occurring.
We know that greater awareness of safer sleep leads to a decrease in the numbers of babies dying. Sadly around 4 babies a week still die from SIDS and if all parents were aware of safer sleep advice many lives could be saved. Around 700,000 babies are born every year in the UK and we need to continue to reach out to all new parents with our safer sleep message.
In 2022 The Lullaby Trust’s focus will be on the digital world. Social media plays a huge role in parenting nowadays, with mums, dads and anyone looking after a baby going onto Instagram for tips and hacks. However, there are lots of images and tips that go viral which can sadly increase the risk of SIDS occurring. This year The Lullaby Trust are saying #letskeepitclear and reminding everyone of our simple and easy to follow safer sleep advice. All a baby needs is a firm, flat sleep space that is clear of toys, bulky bedding and accessories and a simple blanket or baby sleep bag. The Lullaby Trust wants to promote this message on social media and reach as many people who look after a baby as possible, to make them aware that some of the images of baby sleep space aren’t always the safest.
Download a Safer Sleep Week Information Pack to learn more about this year’s campaign.
For more information see The Lullaby Trust's website.